Then again, natural means many different things within the skin care industry. Stick with those ingredients that you know, or take the time to research ingredients that you aren't familiar with. Numerous products on the market will claim to change the way that you look. Still, many of these products don't work...and most of them can actually ruin your skin if a product claims to alter your appearance, Rejuvaessence make sure that those chemicals won't actually alter your skin's structure. Skin's elasticity is the one thing that keeps your skin from sagging and drooping. If you continuously apply a product that eats away at your skin's elasticity, you might not be able to enjoy your skin's natural appearance any longer. Avoid any skin care product that will potentially ruin your skin for good. Once skin loses its elasticity, it is hard to get it back. Using natural skin care products that don't damage your skin is the best way to ensure that you will have youthful, radiant, skin for years to come. Be careful about what you put on your skin - after all, you only get one chance to treat your skin right. Back when I was young, a long time ago, means skin care products generally consisted of shaving cream. Skin care for men wasn't heard of, and men couldn't have cared less. Now men's skincare products are hot and selling extremely well, and for good reason. Menes fashion/grooming is part of the new paradigm for men. All those years ago things were different. Men were men. They ate a lot of steak, went camping and shooting a lot and only visited the doctor if they were about to die. Menes skin care? What was that?