The turn of the millenium hit a year previous, and design within footwear started to get a bit more elaborate. It seemed to follow a ‘more is better’ approach (maybe somewhat questionably! ) and a  lot of elements seemed to be getting thrown onto shoes. nike   air  max is a prime example of this, with a pretty varied selection of textures wrapping  around the upper, alongside the eccentric ‘Tube Air’ units that sat under the heel.

Usually more of an apparel based technology, the 2001 also featured Dri-Fit, a ventilated system allowing for improved breathability/ One of our all time favourite releases together with  nike  running  shoes is 2006’s Clerks pack release. Produced alongside other shoes by retailers from across the globe, we created a three shoe pack which were all  designed by staff from some of our older stores. The collection featured an Air Stab by Carnaby Street, Classic BW by Manchester, and the Air Max 90 by Brighton.

The nike  running  shoes was inspired by the varying colours found on beach huts on Brighton’ s seafront, with a small grpahic icon also placed on the insole to reinforce the theme. Among many of the other shoes he created throughout his career, Sergio Lozano has always been praised the  highest for his work on the Air Max 95. A wild shoe when it first arrived 8 years after the first chapter, it featured an interesting concept that modelled itself after elements of the human body.

In it’s early days, each air unit contained a different pressurised amount of nike  zoom  vaporfly  4, measured by the PSI number marked on the bubble, and they looked so bulbous you were almost afraid to walk on them! The above colourways both  released in 2001 during the ‘big bubble’ era that’s often credited as one of the best forms of the 95. Celebrating two decades as an icon within the timeline, the timeless nature of Christian  Tresser’s Air Max 97 has meant today’s youth are seeing it with fresh eyes, and it’s still as relevant today as it ever was.