"While this is the Animal Crossing Items real delight of developing a string, it is also the most difficult stage," she said, adding that the development group had realised over the years that Animal Crossing series"cannot be sustained without any change"

"Protecting IP is not synonymous with shielding product specifications from guides. Games are entertainment, which means you will definitely get tired of producing the very same things," she explained.

Kyogoku stated the series' policy was supposed to evolve its core mission of communication between players according to the occasions.

"What would the public picture if they had been asked what kind of game Animal Crossing is? I believe there is probably an image of'a game where it's possible to live leisurely with cute animals' and'a game for young girls'," he said.

"However, looking at the sex and age statistics of Animal Crossing users, it's clear that the proportion of males and females is half and there are lots of users in their 20s and 30s."

Nogami speculated that New Horizon's lower than expected youth demographic may be because New Horizons hasn't yet been accessible during key holiday periods.

"Since it hasn't been a year since it premiered, it hasn't been possible for many children to buy it, but for the moment it is a game with a consumer set that is likely different from your expectations," he said.

Nogami speculated that New Horizon's lesser than anticipated youth demographic may be since New Horizons has not yet been cheap Animal Crossing Bells available during key holiday periods.